In our group, we have done online surveys and questionnaires for audiences to fill in online and we handed out surveys to audiences too.
We found out that our target audiences are mainly female between the age group 15-18who mainly watch horror films with mixed sex friends. They like paranormal horror movies with gorey parts and set in abandoned buildings which the storyline based on something hidden being uncovered. And the majority of our target audience don't like trailers giving away the killer's identity.
We have decided to ask these questions about the audiences to find out whether our idea of our horror trailer would target our core audience. This audience research changed our initial ideas and we have decided to put some gore elements in our trailer, as well as the location of filming. At first, we have planned that we are going to shoot in the cemetery, however, the results tell us that the audience likes the story also happening in an abandoned building, and we have chosen to put some scenes that are going to shoot in an isolated house. For the storyline, we have decided to discover something hidden and the return of the repressed.
We have chosen to do our audience research on surveys online, (surveymonkey) and surveys handing out to people, because we all agreed that surveys are easier and better for interviewees to fill in the answers. However, surveys are not as quantitative as questionnaires.
After we have the result from the surveys, the result is similar as we expected. According to the result, we have decided to put more scenes during night times, and our initial idea of "things from past uncovered" which is the most popular answer for that question, it shows that the target audience thinks that this is a good theme for a horror trailer/movie.
Here is our charts for the surveys.
We found out that our target audiences are mainly female between the age group 15-18who mainly watch horror films with mixed sex friends. They like paranormal horror movies with gorey parts and set in abandoned buildings which the storyline based on something hidden being uncovered. And the majority of our target audience don't like trailers giving away the killer's identity.
We have decided to ask these questions about the audiences to find out whether our idea of our horror trailer would target our core audience. This audience research changed our initial ideas and we have decided to put some gore elements in our trailer, as well as the location of filming. At first, we have planned that we are going to shoot in the cemetery, however, the results tell us that the audience likes the story also happening in an abandoned building, and we have chosen to put some scenes that are going to shoot in an isolated house. For the storyline, we have decided to discover something hidden and the return of the repressed.
We have chosen to do our audience research on surveys online, (surveymonkey) and surveys handing out to people, because we all agreed that surveys are easier and better for interviewees to fill in the answers. However, surveys are not as quantitative as questionnaires.
After we have the result from the surveys, the result is similar as we expected. According to the result, we have decided to put more scenes during night times, and our initial idea of "things from past uncovered" which is the most popular answer for that question, it shows that the target audience thinks that this is a good theme for a horror trailer/movie.
Here is our charts for the surveys.
Good work by your group here. I'd like you to evaluate your research methodology. Why did you chose to do it the way you did? Was it a success? Did you get a big enough sample? What problems are there in what you found out? Try to use terms like qualitative and quantitative, questionnaire, focus group etc.
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