Evaluation question 3: What have you learnt from your audience feedback?

From our audience feedback, we have found out that we have a lot of improve. For example, the majority of the audience gave negative feedback about the soundtrack and said that they don't really like it. At the beginning of the trailer, the music started with some string instruments and it sounds childish, it may have given the audience an impression of the trailer has something to do with children. 

As the trailer progresses, the soundtrack builds up and it changes to another soundtrack. However, the audience said that the music does not really build up attention, and it doesn't quite suit the trailer. We then improved our trailer by changing the second soundtrack on our trailer, we found another soundtrack on freeplaymusic.com. Some of the audience also commented on the 'booms' that we added in our trailer to build up the horror mood, they said that they like the fact that some 'booms' come in very suddenly which made them jump. However, some of the audience said we might have overused the sound effect.

There are 5 inter-titles in the trailer which the audiences think that there are too much and they suggested that the inter-titles are a bit repetitive. However, some of the audience said that although there are five inter-titles, they still find it hard to follow the narrative. During the editing work, we have problems editing our inter-titles with the Mac, and the inter-titles are not meant to be that fizzy on screen. However, some audience think that the fizzy effect 'Bad TV' of the inter-titles is good but some think that is hard to read.

Towards the end of the trailer, most of the audience liked the stabbing scene, but some think that shot is too long and perhaps we should cut it down, they also suggested that a trailer shouldn't be giving away too much. The following shot is where the camera dropped which matches with the soundtrack that most of the audience commented that they like that shot.

Some of the audiences mentioned about the graveyard scene where the characters are running with torches, they think that the torches created some scary effects because the surrounding is very dark and some flashing lights can create jumpy effects. The whole running scene was filmed handheld which some audience think that it is too much and too jumpy which is hard to follow but they think that the handheld technique suits the trailer and particularly that scene.