Friday, 30 March 2012

Draft of both products

This is my first draft for my magazine cover. I have searched some existing magazine covers such as Total Film and used them as templates.

 This is my first draft for my movie poster which I am inspired by the real existing movie 'The Devil Inside', the poster of this movie has some similar conventions, for example, the main character is placed in the middle of the poster and the title is placed across the poster with large font size. A tagline which tells a little about the narrative is placed on top of the poster. Credits and 'Coming Soon' are placed at the bottom of the poster which is a common convention of posters.

Final product: Main product




Here is the final trailer embedden from Youtube.

Tuesday, 27 March 2012

How did you use new media technologies in the construction and research, planning and evalutaion stages?

evalutaion4 by dianalucca
evalutaion4, a photo by dianalucca on Flickr.
Please click on the montage of different equipments, softwares and websites that I have used during this project. The editing programme Final Cut Pro was very important and we have used it a lot during editing, and Garage Band finding matching soundtracks and exploring different techniques to create soundtrack. The videocamera that we borrowed from college and we have used to film the whole trailer. We have uploaded the trailer onto Youtube after we finished editing it. Using Blogger to post all out planning and research, as well as the final products. During our planning and research stage, we made a survey on the website SurveyMonkey. To produce the magazine cover and film poster, we have shot some images of me (as the horror girl) and edited them using Photoshop. I have uploaded my analysis on Flickr and posted them onto my blog via Flickr as I found that the 'add note' function is quite useful and appropriate.

Friday, 9 March 2012

How effective is the combination of your main product and ancillary texts?

My combination of the three products, which are my magazine cover, poster and the teaser trailer, as a whole package of promotion of a horror movie.
I have explored the role of the distributors and understanding their progress to advertise the products. The distributors would produce a press pack for the product, for example, here is an example that I found online. A press pack of a short film. In the press pack, there some detailed information about the movie, such as some basic information about how long the duration is and audio (p.1 of the press pack), a synopsis, an interview with the director, some still images during the progress of filming, some quotes from the movie, a list of credits and some notes about inspiration. To produce a press pack to introducing movies and for promotion purposes is useful because a press pack tells everything about the movie, however, it doesn't show the clips of the movie. So, distributors also make trailers, posters and magazine covers.

I have produced a magazine cover featuring an interview with the horror girl, and some backstage information of the movie, which I think that would help to promote film because magazines are launched in public, and magazines have a large amount of readerships which means that a lot of people would read about the article or maybe seen the magazine cover and they would be interested the horror movie, although the distributors cannot control the magazine companies. To gain publicity, the distributors would also get the stars on tv shows, organise premieres events, and merchandising, such as toys and tshirts.
A real existing movie magazine cover featuring Inception.

My magazine cover featuring my horror movie - Awakened. My magazine cover follows the conventions such as a big masthead on the top of the cover filled with sharp colours, in which case I have used red as my masthead. The featured coverline which is coloured in yellow and has the second largest font on the coverpage. The coverpage mainly contains three different coloured fonts - red, yellow and white. I have also put a giveaway line above the masthead which could draw audience attention. At the bottom of the page, there is some photographs from the main feature article and I have put that there because it could target more audience and promote my new horror movie and create publicity. The feature article has a different font as the other coverlines which is because this magazine cover shares the same font with my film poster which makes connections between the two products, and it could be an advantage for the audience to recognise this font and think of the movie. I have chosen a rough texture as the background for my cover which is because I think that this type of texture would fit the horror theme of this issue.




The marketing plan that for my horror movie I have also produced a poster for the horror film. To produce a poster of a movie, it is important that the poster gives away the genre of the movie, and the main image is the main character of the film, adding a tagline on the poster would able the audience to understand and to gain more information about the movie before they watch it, or maybe to target more audience, and to advertise it more to the public. For my poster, I have used a screenshot of my trailer which addresses the genre of the movie straight away with the dark background of the poster and the effects around her face. I have also put a tagline as a little introduction for the movie.

This is the poster of a new horror movie called The Devil Inside. A nun is placed in the middle as the main subject of the poster which can suggest that she is the main character of the movie which is similar to what i have done. There is a upper tagline which says 'inspired by true events' and a lower tagline below the title saying 'no soul is safe' which both are scary phrases. Some red effect around the right side of the poster and some crashed texture which are also similar to my poster.
I think that the crashed glass texture works really well with the title Awakened which is in red and filled with blood effect. The glass texture is layered on top of her face and the photograph is only showing half of her face, which clearly suggests the genre is horror. Placing the tagline on the very top which is like an introduction for the poster. The tagline includes the word 'secret' which is connected with the trailer where the word 'secret' appears in one of the intertitles. Moreover, the word 'secret' involves a lot in the movie because the storyline of the film is about three teenage girls discover the secret about the ghost girl and weird things happen to them. I have picked white as the other main colour for the font because white is also widely used for my magazine cover.
I think that the most effective of advertising for the movie is the teaser trailer. The teaser trailer gives the audience an idea of what is going on in the film, and it is on youtube for public to see. Moreover, a trailer is cheap to make because the clips are from the whole movie but being put together as a trailer. In our teaser trailer, we have put some horror moments to address the horror genre, such as the monster hanging herself in the graveyard with low key lighting, and towards to end when she is stabbing someone and the camera drops, i think that scene creates tension for the audience in order to make them interested to go to cinemas and watch the film.

Here is a screenshot from my trailer of the title towards the end. The title is also coloured in red and this feature is shared between the trailer, magazine cover and the poster. I think that the three products share the same feature such as same coloured font would create connection.
Another screenshot of the intertitle where the word 'secret' appears on screen, it is also used as tagline on my film poster.

A screenshot from my trailer which is a fizzy tele effect that we are inspired by Paranormal Activity.
A Closeup of the ghost showing towards the end of the trailer to build up attention.



This is my favourite trailer, Paranormal Activity 3, because I think that the soundtrack and voice over has created a lot of scary moments, and specially the soundtrack works well with the CCTV editing. During the CCTV editing, the fizzy effects work well together. This trailer doesn't give away much about the storyline however Paranormal Activity is famous and world known. There are some jumpy bits from the whole movie which may target more audiences to go and see the film.

Thursday, 8 March 2012

Original photos for both products

 The photograph that I have used for my magazine cover

 Screenshot of our trailer, and I have used it for my poster

 I have used this screenshot on my magazine cover as a coverline.

In what ways does your media product use, develop or challenge formsand conventions of real media products?

Please click on the image to read my Flickr analyses of the stills.

screenshot trailers1 by dianalucca
screenshot trailers1, a photo by dianalucca on Flickr.
Conventions of teaser trailers that we have applied to our trailer, such as the length of our trailer is about 1:32, and normally teaser trailer doesn't give away much about the monster or the narrative. Other conventions in terms of horror, we have mostly filmed during the night, and we have chosen locations such as graveyard, abandoned house. Using props such as torches and ropes, and fake blood and scars on the monster's face. Low key lighting and closeups are used in our trailer.

In what ways does your media product use, develop or challenge formsand conventions of real media products?

screenshot trailers2 by dianalucca
screenshot trailers2, a photo by dianalucca on Flickr.

Magazine Cover and Film Poster



Here is my finished film poster and magazine cover

Sunday, 4 March 2012

Evaluation question 3: What have you learnt from your audience feedback?

From our audience feedback, we have found out that we have a lot of improve. For example, the majority of the audience gave negative feedback about the soundtrack and said that they don't really like it. At the beginning of the trailer, the music started with some string instruments and it sounds childish, it may have given the audience an impression of the trailer has something to do with children. 

As the trailer progresses, the soundtrack builds up and it changes to another soundtrack. However, the audience said that the music does not really build up attention, and it doesn't quite suit the trailer. We then improved our trailer by changing the second soundtrack on our trailer, we found another soundtrack on freeplaymusic.com. Some of the audience also commented on the 'booms' that we added in our trailer to build up the horror mood, they said that they like the fact that some 'booms' come in very suddenly which made them jump. However, some of the audience said we might have overused the sound effect.

There are 5 inter-titles in the trailer which the audiences think that there are too much and they suggested that the inter-titles are a bit repetitive. However, some of the audience said that although there are five inter-titles, they still find it hard to follow the narrative. During the editing work, we have problems editing our inter-titles with the Mac, and the inter-titles are not meant to be that fizzy on screen. However, some audience think that the fizzy effect 'Bad TV' of the inter-titles is good but some think that is hard to read.

Towards the end of the trailer, most of the audience liked the stabbing scene, but some think that shot is too long and perhaps we should cut it down, they also suggested that a trailer shouldn't be giving away too much. The following shot is where the camera dropped which matches with the soundtrack that most of the audience commented that they like that shot.

Some of the audiences mentioned about the graveyard scene where the characters are running with torches, they think that the torches created some scary effects because the surrounding is very dark and some flashing lights can create jumpy effects. The whole running scene was filmed handheld which some audience think that it is too much and too jumpy which is hard to follow but they think that the handheld technique suits the trailer and particularly that scene.

Thursday, 23 February 2012

Last House On The Left 2009

:Last House On The Left 2009 by DiiLuc2a
Last House On The Left 2009, a photo by DiiLuc2a on Flickr.
Here is a poster of a horror film - Last House on the Left that i have analysed.

Insidious poster

Insidious poster by DiiLuc2a
Insidious poster, a photo by DiiLuc2a on Flickr.
Here is a movie poster that I analysed, Insidious 2011.

Film Cover

Film Cover by DiiLuc2a
Film Cover, a photo by DiiLuc2a on Flickr.
Here is another film magazine's cover that I have analysed. It is a different magazine and it is called Total Film.

Analysis magazine cover

empire-sherlock-holmes-cover by DiiLuc2a
empire-sherlock-holmes-cover, a photo by DiiLuc2a on Flickr.
This is a magazine cover of Empire, featuring Sherlock Holmes as the main article.

Tuesday, 7 February 2012

representation of women

Carol Clover, in Men, Women and Chainsaws, argues that horror's representation of gender is very interesting because it frequently offers its core target audience of young males identification with a female character, unlike any other mainstream genre.
To what extent do you challenge horror's representation of gender dominant representations?

There are many issues about how representation of women in the horror genre is different compared with other media text genres. Discussions about whether female are being used as an object to objectify or used as the main protagonist to identify with. These issues became arguments about whether horror genre gives a progressive or conservative representative of women.

In many mainstream movies, women are stereotypically represented under these following roles: sexual, marital, domestic and consumer. Jeremy Tunstall argued that women usually are represented as someone's mother or wife (or related with a man character in anyway), sexually appeal to men, or consumers. He said that women commonly are restricted to one of these roles, either being a housewife or shown for their sexual appealing to men or practise. Other than these, then they are often shown as a character behind the men which related them to the men characters. The 1992 research demonstrated that men outnumber women by 2 to 1 on screen. Typical representation issues are women have less appearance comparing to men.

 Consumers

 domestic
 Mother and wife


 Sexually appeal

Here is the bathtube scene from The Shining (1980) , the woman in the bathtube is obviously used as sex object for the audience which applied one of the four main roles for women.

The suggestion that women are represented as sex symbols leads into Laura Mulvey's theory about the male gaze. Her theory suggests that the camera uses specific techniques to objectify women and positioning the audience as a male character who is looking at her. The male gaze sequence often starts with a close up of the man, continues with a point of view shot and finishing with a reaction shot which helps the audience to identify with the male character to look at the female and make him the subject. Tilt up shots and long shots are also expected in the sequence to show the body parts of women, for example, usually showing legs. Mulvey argues that the male gaze has risen to a sexist way of viewing women as objects for male enjoyment. She also describes the male gaze is sadistic objectification, which means that it provides men with a sense of pleasure in controlling women.

http://youtu.be/WGFer3-Aguw Here is an example of 'Male Gaze' in The postman always rings twice.

In Men, Women and Chainsaws, Clover states that the horror genre has made the male gaze become masochistic identification with female characters. It is interesting that the horror genre has young males as its core target audience; however most of the horror movies give out identifications with female protagonists. For Clover, our identification in horror is unstable, not only shifting between victim and killer, and often encompassing both but also encouraging male audiences to identify with women on screen, both as victims and increasingly as victim-heroes. She also says that the main female protagonist is often a 'final girl', who survives until the movie ends with hero/victim figure but weak. The final girl is usually different from other female characters; she is usually a boyish girl, more sensible and androgynous. She is weak and strong and defeats the monster unlike the others. However, Clover uses Carrie(1976) as an example, states out that the final girl becomes the monster herself, as 'a kind of monstrous hero'. We have studied three horror movies which are Halloween(1978), The Shining(1980) and Eden Lake(2008). These three movies proved that the 'final girl' quite often exists in horror genre.

In Halloween(1978), there are approximately same amount of male and female characters which is not reflecting the 1992 research (suggests that men outnumber women on screen by 2 to 1). However, there are three female characters, Linda, Annie and Judith who are objectified as sex objects. Moreover, Laurie, the 'final girl' and Annie are presented as one of the stereotypical categories: domestic, as they are babysitters in the film. The POV shot from Mike Myers at the start, POV Annie in the laundry and Linda's death in bed are the shots which the women objectified by the male gaze, however, Laurie is never objectified and she becomes the subject. The main protagonist is a female and she is the 'final girl' who is weak but ultimately surviving and outcomes the monster, which is the convention of horror genre.
Laurie as the Final Girl.

In The Shining(1980), there are more male characters than female which reinforced the 1992 research that visibility is an issue. The main protagonist, Wendy is represented as domestic and familial, as she takes care of Jack and Danni, and as a wife and mum, the secretary is also represented as domestic which comes from the beginning when she is asked to make some coffee. The old lady in the bathtub is objectified as the sex object by the camera in male gaze sequence, but the gaze is reinforced the idea that old woman is often absent on screen because they lost attractiveness for audiences. Death characters are equal which suggests that women don't seen to be punished for transgression.

In Eden Lake(2008), men outnumbered women by 8 to 5 but death count is fairly equal which suggests that women are not punished either. The main protagonist, Jenny, is a primary school teacher which is related to domestic and caring, which is similar to the 'final girl' in Halloween, Laurie. In the gang, Paige has a passive role which may reinforce the stereotype of women only do the caring but they cannot be the murderer. At the beach scene, the gang look at Jenny in a male gaze but the gaze is undermined as Jenny is the subject in the following shots.

In conclusion, gender identification is complicated in horror genre and it often shifts between the killer and the main protagonist, 'final girl'. There isn't a clear definition of a progressive representation or a conservative representation of gender in any of the horror movies. I personally think that representation is an interesting issue in the horror genre.

Wednesday, 1 February 2012

My own synopsis

This is during the winter, two teenage girls had an opportunity to be at home on their own as their family are away. They are excited about this as they are having a week without their family and trying to be independent. However, there is some strange noise every night and they didn't notice it. It is getting until the end of the week, and there are more strange things happening. They are scared and hoping that their family is coming back sooner. On the fifth day, the grandmother suggested they should all go back to take care of the two girls, and she seems like she knows something behind it. The girls realised that there is something wrong with the house then they asked their family about the story behind it. The grandmother told them that there was a child been abused and killed in this house and the ghost is returning for revenge. On the last day of that week, the ghost appeared and it was trying to kill everyone....

Monday, 12 December 2011

Planning and Shooting

























At the very beginning of our planning stage, we first decided what is going to happen in our trailer and created the characters. We then started to storyboard of the scenes and decided who is going to play which role. As I am going to be the ghost (Isabelle), Gemma is going to be the camera girl, Emma and Emily are going to be the two girls who get injured towards the end of the trailer. We also came up with a prop's list that included a white dress for the ghost, some fake blood and blood bags, latex makeup and bruises makeup, few torches, a rope and a diary. For location, we are going to be shooting in Emily's house and at the graveyard in Great Yarmouth.


This is our first draft storyboard and we drew about 30 shots. We have written some notes for camera directions, locations, editing, sounds and etc. Our initial ideas are storyboarded. However, we have made a few changes, such as added some parts where Isabelle (the ghost) is going to follow the girls back into the house after the graveyard scene. Our shooting plan may not be exactly the same to our storyboard as at this very first planning stage.

Audience Research

In our group, we have done online surveys and questionnaires for audiences to fill in online and we handed out surveys to audiences too.
We found out that our target audiences are mainly female between the age group 15-18who mainly watch horror films with mixed sex friends. They like paranormal horror movies with gorey parts and set in abandoned buildings which the storyline based on something hidden being uncovered. And the majority of our target audience don't like trailers giving away the killer's identity.
We have decided to ask these questions about the audiences to find out whether our idea of our horror trailer would target our core audience. This audience research changed our initial ideas and we have decided to put some gore elements in our trailer, as well as the location of filming. At first, we have planned that we are going to shoot in the cemetery, however, the results tell us that the audience likes the story also happening in an abandoned building, and we have chosen to put some scenes that are going to shoot in an isolated house. For the storyline, we have decided to discover something hidden and the return of the repressed.
We have chosen to do our audience research on surveys online, (surveymonkey) and surveys handing out to people, because we all agreed that surveys are easier and better for interviewees to fill in the answers. However, surveys are not as quantitative as questionnaires.
After we have the result from the surveys, the result is similar as we expected. According to the result, we have decided to put more scenes during night times, and our initial idea of "things from past uncovered" which is the most popular answer for that question, it shows that the target audience thinks that this is a good theme for a horror trailer/movie.

Here is our charts for the surveys.

Tuesday, 29 November 2011

The role of the distruibutor

The role of the distruibutor is very important and vital how the film is going to succeed is the film industry. Right at the heart of the industry, there is a dynamic sector working to deliver the largest possible audience to every new release. Distruibutor decides how and when a film is going to release considering the followings:
1)identifying its audience.
2)considering why they would go and see it.
3)estimating the revenue potential across all the formats of its release.
4)developing plans and partnerships.
5)aiming to convert as much interest as possible into cinema visits.
6)persuading exhibitors to play the film.
It is a challenging market place whereas there are lots of other options of entertainment inside and outside home, and besides there are more than 500 new releases every year. In order to sustain in the market, distributors need to build release strategy.












As in other countries, the UK has half a dozen major distributors which are directly affiliated to the Hollywood studios, and many independent distributors who tend to handle films make outside the major studios. When considering acquiring a new film, distributors will look for distinguishing features that may help sell it to audiences. They ask questions such as Who is the target audience? Who does the film speak to most of all and who might also be attracted? Do the story, characters and situation grip the intended audience?Does the film deliver and justify the costs of a theatrical release?
The most important strategic decisions a distributor makes are when and how to release a film in order to optimise its chances. Through a combination of market knowledge, commercial experience, statistical research and professional judgement, distributors gauge the audience for each film and set clear targets for the release. A detailed understanding of the target audience - age group and gender, but also lifestyles, social networks, media consumption patterns - always informs the subsequent decisions on how and where a particular films is promoted.
Complementing the distribution plan, every film has a detailed marketing plan. The marketing objective is to create visibility, raise awareness and engage interest, cutting through the blizzard of competing messages. When constructing a campaign, distributors aim to reach as much of their target audience as possible, as frequently but cost effectively as possible. A variety of complementary advertising, publicity and other options are always considered:
  • Poster, the image or artwork distilling the appeal and positioning of the films, stars, genre, credits and often a tagline to what audiences' appetites.
  • Trailers, distributors usually have a range of audio-visual content to work with as they prepare campaignes, including film clips apporved by the producers. Probably the single most cost-effective marketing technique.
  • Mobile and online, The web helps distributors to start building awareness of a new film at an early stage. They may gradually accelerate the flow with video diaries or blogs from the set, so the core audience feel part of the filmmaking process.
  • The immediacy of social media, the internet being a two-way street. Not just opinions, but content too, can spread virally like wildfire via Facebook and Twitter.
  • Broadcast, ambient and print media, advertising placed on broadcast channelt, outdoor panels and mags.

Promotional partnerships, depending on the film's theme and target audience, the distributor will endeavour to arrange promotional partnerships. Such as merchandising, many releases, particularly family films, have merchandising programmes co-ordinated by the film company or an external consultancy. Manufacturers may be licensed to use approved logo devices, images or character likenesses on specific products.

Distributors' publicists organise premieres as an official launch for a film, reflecting an event stature and providing a platform for photo opportunities and red carpet interviews. Star-studded premieres and after-show parties are covered by celebrity publications and new media, and often transmitted worldwide.



bibliography:http://www.launchingfilms.tv/marketing.php.

Friday, 18 November 2011

Synopsis

As a group, we came up with a synopsis together and have decided the scenes that will be shown in our trailer.

Synopsis:
In 1990, Isabelle is abused by a man and she hung herself in the graveyard after the tragedy and she was found dead. One night in the present, a group of teenage girls are joking around in the house about this tragic story and daring each other to go into the cemetery at night. As they were joking, one of the girls suddenly turned the lights off to scare the others. But then a shadow of the abuser appeared but only one of them saw it. She tells the others to stop the joke but they dared to go to the graveyard. They went into the cemetery and messing about which made Isabelle angry and the ghost has returned. The group of girls are murdered by the ghost one by one. And the girls are going back to the house and found out that Isabelle's tragedy happened in the same house and the ghost followed them home and...

Ideas:
The killer, who is named Isabelle, creepy teenage girl (ghost) with drapy hair, only showing the outline and shadows of her, as well as close - ups of her face.
Night shots in Gorleston, cemetery.
Isolated house with a tree where Isabelle hung herself.
Handheld camera work in the graveyard scene.
Heartbeat and whispering as the background music.
Quick flashbacks to show what happened in the past to Isabelle when the girls are going to the cemetery.

initial shot ideas:
#1 group of girls in the house talking and joking. Start on establishing shot of the house to show the location. Then zooming to the window to show where the girls are, and into the room.
#2 Handheld camera work in the house messing about with it. Say they are going to the graveyard. The shadow of the abuser is shown.
#3 Messing about in the graveyard and made Isabelle angry and brought her alive, flashbacks showing what happened to her in the past.
#4 Whispering as they approach the graveyard.

Moodboard


Here is my moodboard with the things that I find scary. Things such as clown faces and dolls. As well as people wearing masks, such as the killer in Scream. And the scary loaction that we could use to film our trailer is graveyard and all of us agreed that cemetery is suitable for our trailer.

Wednesday, 16 November 2011



I think that the trailer starts with a very conventional way of using the flashy effect and then the male character gets throwing into the camera. The used of fade into black is very effective which gives the trailer a slower pace to start with. Adding some scenes of audiences in the cinema could give other audience a general idea of how scary the movie is, and the reactions of them suggest the fact that they are all scared of it. There is a second of an extreme close up of the monster adding some monster-sound like effect which reinforced the paranormal theme. I think that the CCTV vision is quite scary and it works well with no sound, because sometimes silence can be quite scary.



This is the trailer of The Shining 1980. It is rated as the top 10 scariest movies in the industry. I have chosen as one of my favourite trailers because I think that the soundtrack goes well with the scenes. The trailer continues using the same shoot of a interior location which established where the story will be located. The mise-en-scene included a lot of red which connotes danger, blood and attention. After the inter titles appeared, blood starts flowing towards the audience which scares me the most. The repetition of the creepy soundtrack which is constantly repeating the same rhythm which could make the audience to feel unstable or expecting there will be something jumping out suddenly. In the trailer, there is no actual characters showing which I think it works quite effectively because the trailer would allow audience to imagine. As well as it is the movie version of a famous fiction.



This is a trailer of a Spanish horror movie with a lot of gore elements. The trailer starts with a female character talking and she remains as the main subject as the trailer progresses. Low key lighting is used, and the lighting source could be the torches that the firemen have. Fading into black is also used frequently. Handheld camera work is used almost the whole trailer which makes audience to feel included in the scenes. Showing a lot of close ups and extreme close ups of the characters expressions to make the audience to feel more real.

Thursday, 20 October 2011

Narrative theory

We applied the theories ideas to The Shining(1980).
Propp was a Russian critic who examined 100s examples of folk tales and identified 8 character roles and 31 narrative functions. Propp's theory can be applied to all kinds of basic narratives However, this theory doesn't quite fit with The Shining. A few of character roles and narrative functions do fit with The Shining although they cannot be applied without a push.

For example, in The Shining, the hero/victim can either be Wendy or Danny. The villian could be Jack, the hotel itself, the old lady in the bath and the apparition. Besides, the donor is Halloran as he came to the hotel nearer the end to save Wendy and Danny. The helper in this movie can either be Halloran or Tony. The princess role (or sought-for person) is complicated to define as if Wendy is the victim, the Danny would be the princess role, or it would become the other way round. The false hero can also be Hallorann because he came to save the victims, however, he is killed by Jack. In this movie, a dispatcher role doesn't exist.

We then applied the 31 narrative functions to the film and we discovered that only the first four functions in the preparation part work with The Shining. At the begining for preparation, Jack and his family leave home to the hotel, a prohibition is set which they were told not to enter the room 237 but Danny attempted to get into the room. Jack then tried to convince Wendy that there is nothing in room 237 which fit point4. For the complication part, most of the functions work. For example, Jack was getting mad at Wendy and Danny was hurt after he entered room 237. They both wanted to go home however Jack doesn't want to leave the hotel. The seeker which is Wendy plans an action against Jack where she was trying to protect herself in the bathroom with a knife. For the transference, the victims are tested as Jack was trying to kill Danny and Wendy, however they received a helper/donor to offer them a snowtruck. The victims then transfered to a location which was the maze outside the hotel and Danny was hiding away from Jack in the maze. For the struggle part, only the point 'the villian is defeated' works with the movie. The rest of the narrative functions do not work the movie so Propp's theory doesn't really tell us much about the movie.






The second theorist that we looked at was Todorov. Todorov was a Bulgarian structuralist linguist publishing influential work on narrative from the 1960s. He suggested that stories begin with an equilibrium or status quo and this is disrupted, which is the disequilibrium, by some chains of events. Problems then solved into a new equilibrium so the order can be restored to the world of the fiction. Most of the classic Hollywood films are based on Todorov's ideas. This theory does fit with The Shining. The equilibrium is the normal life the family had before they moved to the hotel, then an engima raised when something happened to Jack to make him become mad. The disquilibrium was when Danny and Wendy were against Jack and the problems was solved and becomes the new equilibrium which was Wendy and Danny left the hotel and ends the film. I think that this theory helped me to understand the story of The Shining more than Propp's narrative function theory.

The third theory that we applied to The Shining was Binary Opposite. Levi looked at the narrative structure in terms of Binary opposite which are sets of opposite values which reveal the structure of media texts. For example, Good and Evil, Humans and Aliens. This theory works with The Shining, good and evil which is Jack (villian) and Wendy and Danny (victims).Known and unknown which is the apparition from the past and the family. The past and the present, what happened in the past comes back to the present which is when Jack saw the people in the ballroom and the old lady in the bath in room237, and Danny saw the two girls murdered in the corridor. Normal and strange which links to Jack being the strange character in the movie and Wendy and Danny being the normal characters who are against Jack. I think that this theory fits the film well. The last theory that we applied to The Shining was Bordwell and Thompson's theory. They defined narrative as 'a chain of events in a cause-effect relationship, ocurring in time and space.' Whilst not creating a full theory of narrative, they put together some very interesting ideas. For them, a narrative typically begins with one situation, a series of changes occur according to a pattern of cause and effect, finally a new situation arises that brings the end of the narrative. Cause and effect take place in time. As we watch a film, we try to put events in chronologiacal order and allow them duration and frequency.


According to Bordwell and Thompson, there are 3 distinctions of time within a film;

screen duration, which is one and a half hour for The Shining.

plot duration, which we think is 6 months.

story duration, which is 60 years because at the end, there was a picture which was taken in 1920, but the story started in the 1980.

I think that time is very important in this film because it makes the audience confuse about time and even the characters. For example, in the very beginning scene, Jack asked Wendy what time it was which suggested that he is confused and he is not too organised with his job. Later in the movie, a lot of events from the past started to appear in the scenes which make the audience think about the relationship between the past and the present. For example, the party in the ballroom, and specially the picture at the end of Jack in his waitor outfit which confused the time in this movie.

Sunday, 16 October 2011

The return of the repressed


The return of the repressed is the process whereby repressed elements, preserved in the unconscious, tend to reappear, in consciousness or in behavior, in the shape of secondary and more or less unrecognizable "derivatives of the unconscious".

The return of the repressed was considered by Freud to be a "specific" mechanism a view he reiterated in his paper on "Repression" where it is portrayed as a third distinct phase in the overall process of repression, following "primal repression" and "repression proper" or "after-pressure".

In a section of Moses and Monotheism dealing with the return of the repressed, Freud evokes the re-emergence of the "impressions" of early childhood and the instinctual demands that can erupt into the life of the subject, orientating his actions and subjecting him to constraining impulses. The instinct "renews its demand, and, since the path to normal satisfaction remains closed to it by what we may call the scar of repression, somewhere, at a weak spot, it opens another path for itself to what is known as a substitutive satisfaction, which comes to light as a symptom, without the acquiescence of the ego.... All the phenomena of the formation of symptoms may justly be described as the 'return of the repressed.' Their distinguishing characteristic, however, is the far-reaching distortion to which the returning material has been subjected as compared with the original".

Understanding the return of the repress helps me to understand more about narrative structure of horror genre. For example, there are a lot of horror movies which have a similar storyline about something coming back on a particular day, someone has gone mad, etc. By researching this topic gives me more ideas about the genre and narrative of the genre.

Friday, 7 October 2011



This is a trailer of the horror film The strangers (2008).The trailer displays several conventions of the horror genre.
The beginning of the trailer establishes the setting of the movie which is a house in the woods at night.It connotes that the house is isolated from the others as it locates in the suburban area.The trailer then suddenly increased the editing pace which creates the feeling of jumpiness to make the audience to think there will be something about to happen. The camera uses a lot of closeup and extreme closeup on the victim, but mainly the female protagonist.
The used of handheld camera work creates the unsteady movement and to make the audiences feel included and the horror feeling.The POV shot places audience in monster's eyes to raises issues about audience identification.POV shot of the victims looking out the window in the house.The camerawork ofter makes uses of the depth of field - protagonist in foreground, the victims always unaware of the monster is emerging in the background.
The used of colour black which connotes darkness and evil. Low-key lighting and high contrast to emphasise shadows. The lighting sources are the fire and candles in the room.The mise-en-scene included masks of the monsters,weapons and moving objects outside the house.
The narrative structure which is the return of the past to the location to kill again, and the female character who survives-the final girl.
The character types are a final girl which is the female protagonist and the monster comes back to the house to kill again.
The themes of 'The Strangers' are the return of the repressed and the Binary oppositions-good VS evil, known VS unknown.